Study Shows Sarah Palin’s “Mama Grizzlies” Ad Scores Big With Viewers

By Gary P Jackson

When Sarah Palin released the video “Mama Grizzlies” to promote SarahPAC, it was widely praised and thought to be “presidential.” Even Sarah’s critics conceded it was a strong video. Now the group HCD Research has looked at perceptions both before and after viewing the advertisement:

A new national study among 300 self-reported Democrats, Republicans and Independents revealed that after viewing a new ad featuring Sarah Palin and produced by SarahPAC, viewers were more likely to vote for Palin if she ran for president in 2012.

The study was conducted during July 9-12 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a new ad by SarahPAC, a political action committee, which was focused on mobilizing conservative women.

Respondents were asked to rate Sarah Palin on a scale from 1-7 regarding likability, believability and sincerity, with 1 representing “not at all strong in this attribute” and 7 representing “extremely strong in this attribute.”

Among all parties likability, believability and sincerity ratings increased after viewing the commercial. The most notable increase was her likability and believability ratings among Independents, which increased from 3.7 to 4.4 and from 3.3 to 3.7 respectively. In addition, Republicans’ dramatically increased their support for Palin as a potential candidate in the 2012 presidential election from 56% to 65% after viewing the ad.

Read more here.

This is survey backs up what we already knew: the SarahPAC video was a home run. The video hits the right notes. It also come on the heels of the latest polling from The Economist, that shows Sarah with a strong lead over all comers for 2012.

The Economist also reports Sarah has a 77 percent favorability rating among Republicans.

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