Retailers Look To Sarah Palin’s New Book For Healthy Bottom Line. Amazon And Wal-Mart Locked In Price War

Sarah Palin’s new book, Going Rogue, An American Life continues unprecedented success, so much so, many of the nation’s top retailers are counting on it to beef up their bottom lines this year.

From the Wall Street Journal:

Sarah Palin’s memoir, “Going Rogue: An American Life” will likely be a mega-seller when it hits bookshelves next month, a shot in the arm for the book business and perhaps also for the former Alaska governor’s unorthodox political career.

Harper, an imprint of News Corp.’s HarperCollins Publishers, said it has received media inquiries from major TV and radio talk shows and is teeing up a major promotional schedule. “Going Rogue” has an initial print run of 1.5 million copies, the same number at the late Sen. Edward M. Kennedy’s memoir, “True Compass.”

“Right now it’s our top preorder online,” said Kathryn Popoff, vice president of trade books at Borders Group Inc.

As you know, Sarah’s book was number one in sales at Barnes & Noble less than 24 hours after they started taking pre-sale orders, and number one at Amazon, who came to the party late, less than 12 hours after that. Immediately sales of w her book were called unprecedented and speculation was, the first printing of 1.5 million would not last long.

More from the Journal:

Fascination with Ms. Palin could turn her into a gold mine for retailers. In a season crowded with new books from leading authors, many stores expect “Going Rogue” to be a hit, tapping into the conservative book-buying audience that catapulted Michelle Malkin’s “Culture of Corruption” and Glenn Beck’s “Arguing with Idiots” to the top of the lists.

Tom Nissley, senior books editor at Inc., said the online retailer has seen “very high sustained interest in books on the right from popular media figures this year, and I expect the same for Palin’s book.”

“It’s going to be a No. 1 best-seller, the hottest book in the country when it comes out,” said Edward Ash-Milby, a buyer for Barnes & Noble Inc. “She has a lot to say, and a lot of people will want to hear it.”

Tina Andreadis, a spokeswoman for HarperCollins, said the publishing house is still formulating its marketing plans for the book. She said Ms. Palin is likely to make numerous bookstore appearances.

Also, it seems that Going Rogue is not just the title of the book, but truly how Sarah is doing things:

As the book title suggests, Ms. Palin seems to be trying to manage her own political image.

According to supporters, she has a tiny circle of advisers—mainly her husband, Todd Palin, and former gubernatorial press secretary, Meghan Stapleton. Ms. Palin relies heavily on social media Web sites such as Facebook to get her message out to fans directly.

“There is not a big political staff here working on her schedule, her future or anything else,” said Fred Malek, Sen. John McCain’s former national finance chairman, who remains friendly with Ms. Palin. “This is pure Sarah.”

Meanwhile, Wal-Mart and Amazon are looked in a huge battle for customers and have started a good old fashioned price war!

From the Baltimore Sun:

Walmart, Amazon in online price war

Walmart’s aggressive discounting of upcoming books by Sarah Palin, Stephen King and others has triggered a full-scale, online price war. As we noted yesterday, Walmart dropped prices on the Top 10 pre-selling books — including Palin’s “Going Rogue” and King’s “Under the Dome” — to $10, and threw in free shipping. Amazon quickly matched that price, leading Walmart to drop to $9. By this morning, Amazon also had priced the books at $9.

The new prices even undercut e-books, which Amazon sells for $9.99 — a price that some publishers have complained about as unrealistically low. The price war puts more pressure on competitors such as Borders, Barnes & Noble and independents, too. But it’s a sudden, welcome windfall for consumers.

Obviously this is great news for consumers who want to buy Going Rogue, but hate to pay retail for anything! At this price, I imagine a lot of stockings will be stuffed with Sarah’s book this Christmas. has the book for $9 and free shipping is available on orders over $25. Order here.

Wal-Mart offers the book for $8.99 and picks up the freight as well! Order here.

I know I can’t wait to get my copy of Sarah’s book, it is certain to be a fascinating read. And if you are ordering from Amazon, and need another order to hit the $25 free freight plateau, you should check out Glenn Becks Book: Arguing With Idiots, How To Stop Small Minds And Big Government. It’s a must read book full of incredible information about our nation. In fact, I believe it would be the perfect textbook for all ages!

1 Comment

Filed under In The News, Politics

One response to “Retailers Look To Sarah Palin’s New Book For Healthy Bottom Line. Amazon And Wal-Mart Locked In Price War

  1. i usually buy books online because i do not have time to visit the local bookstore :

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